¾ð·Ðº¸µµ¿¡ µû¸£¸é, ¾ï¸¸ÀåÀÚ ¿ö·± ¹öÇÍ(Warren Buffet)ÀÌ ÀÚ½ÅÀÇ °¡Ä¡¸¦ ºÒ¸®±â À§ÇÑ ¹æ¹ýÀ¸·Î ÀÇ»ç¼ÒÅë ´É·ÂÀ» Å°¿ï °ÍÀ» °Á¶Çß´Ù°í Çϳ׿ä.
¡°ÀÌÁ¦ ¸· Çб³¸¦ Á¹¾÷ÇÏ´Â ÀþÀºÀ̵鿡°Ô ÇÑ °¡Áö ÆÁÀ» ÁÖÀÚ¸é ¾î¶² °ÍÀ» ÁÖ°Ú´À³Ä?¡±´Â Áú¹®¿¡ ´ëÇØ ±×·¸°Ô ´ë´äÇß´Ù°í ÇÕ´Ï´Ù.
¹öÇÍÀÇ ¸»À» ±¸Ã¼ÀûÀ¸·Î ÀοëÇØ º¸¸é ´ÙÀ½°ú °°½À´Ï´Ù.
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¡°ÀÚ½ÅÀÇ °¡Ä¡¸¦ ÃÖ¼ÒÇÑ 50% ÀÌ»ó ´Ã¸®´Â ÇÑ °¡Áö ½¬¿î ¹æ¹ýÀÌ ÀÖ½À´Ï´Ù. ±×°ÍÀº ¹Ù·Î ±Û¾²±â¿Í ¸»Çϱâ ÈÆ·ÃÀ» ÅëÇÑ ¼ÒÅë´É·ÂÀÇ Çâ»óÀÔ´Ï´Ù.¡±
(¡°The one easy way to become worth 50 percent more than you are now - at least - is to hone your communication skills - both written and verbal,¡±)
¹öÇÍÀº ¼ÒÅë´É·ÂÀÇ Á߿伺À» ´ÙÀ½°ú °°ÀÌ ±¸Ã¼ÀûÀ¸·Î ¼³¸íÇß½À´Ï´Ù.
¡°¼ÒÅëÇÒ ¼ö ¾ø´Ù¸é ±×°ÍÀº ¾îµÒ ¼Ó¿¡¼ ¿©¼º¿¡°Ô À®Å©ÇÏ´Â °ÍÀ̳ª ¸¶Âù°¡ÁöÀÔ´Ï´Ù. ¾Æ¹« ¼Ò¿ëµµ ¾ø´Ù´Â ¸»ÀÔ´Ï´Ù.
¼¼»óÀÇ ¸ðµç ÁöÀû ´É·ÂÀ» °®Ãè´Ù ÇÏ´õ¶óµµ ±×°ÍÀ» Àü´ÞÇÒ ¼ö ¾øÀ¸¸é ¾Æ¹« ¼Ò¿ëµµ ¾ø½À´Ï´Ù. Àü´ÞÀ̶õ °ÍÀº ¹Ù·Î ¼ÒÅëÀ» ¶æÇÕ´Ï´Ù.¡±
("If you can't communicate, it's like winking at a girl in the dark - nothing happens.
You can have all the brainpower in the world, but you have to be able to transmit
it - and the transmission is communication.¡±)
¾ð·Ðº¸µµ¿¡ µû¸£¸é, ¿µ±¹ÀÇ ¹é¸¸ÀåÀÚ ¸®Ã³µå ºê·£½¼(Richard Branson)µµ ¹öÇÍÀÇ ¸»¿¡ µ¿°¨À» Ç¥½ÃÇß´Ù°í ÇÕ´Ï´Ù.
¡°¿À´Ã³¯ ±â¾÷°¡·Î¼ ¼º°øÇÏ·Á¸é ¼ÒÅëÀ» Àß ÇÒ ¼ö ÀÖ¾î¾ß ÇÑ´Ù. ...
¾Æ¹«¸® ÁÁÀº »óÇ°À» ¸¸µç´Ù ÇÏ´õ¶óµµ »ç¶÷µéÀÌ ±×°Í¿¡ ´ëÇØ ¾ËÁö ¸øÇÑ´Ù¸é ¾Æ¹« ¼Ò¿ëµµ ¾ø´Ù.¡±
"Today, if you want to succeed as an entrepreneur, you also have to be a storyteller, ...
[But] it is not enough to create a great product; you also have to work out how to let people know about it."
¹öÇÍÀº ÀÚ½ÅÀÌ °íµîÇб³¿Í ´ëÇб³ ´Ù´Ò ¶§ °ø½Ä¼®»ó¿¡¼ ¹ßÇ¥ÇÏ´Â °Ô ¹«Ã´ Èûµé¾ú´Ù°í ȸ°íÇÑ ¹Ù ÀÖ½À´Ï´Ù.
±×´Â ¼ÒÅë´É·ÂÀ» Çâ»ó½ÃÅ°±â À§ÇØ Á÷¾÷ÈÆ·ÃÀ» Á¦°øÇÏ´Â µ¥ÀÏ Ä«³×±â(Dale Carnegie)¶ó´Â °÷¿¡¼ ¹ßÇ¥ ÈÆ·ÃÀ» ¹Þ¾Ò´Ù°í ÇÕ´Ï´Ù.
±×·Î¼´Â ±×°÷ÀÇ ¼ö·áÁõÀÌ ´ëÇÐÀ̳ª ´ëÇпø Á¹¾÷À庸´Ù ÈξÀ ´õ °ªÁø °ÍÀ̶ó°í ¸»ÇÕ´Ï´Ù.
¿Ö³ÄÇÏ¸é °Å±â¼ ¹ÞÀº ¹ßÇ¥ ÈÆ·ÃÀÌ ÀÚ½ÅÀÇ ÀλýÀ» ¹Ù²å´Ù°í »ý°¢Çϱ⠶§¹®À̶ó´Â °ÍÀÔ´Ï´Ù.
°á·ÐÀûÀ¸·Î ¸»ÇØ ¹öÇÍÀº ¼º°øÀ» ¿øÇÏ´Â ÀþÀºÀÌ¿¡°Ô ¡®Àڽſ¡°Ô ÅõÀÚÇÒ °Í¡¯À» °Á¶ÇÑ ¼ÀÀε¥, ±× ÅõÀÚ¶õ ¹Ù·Î ±Û¾²±â¿Í ¸»Çϱâ ÈÆ·ÃÀ» ÅëÇÑ ¼ÒÅë´É·ÂÀÇ Çâ»óÀ̾ú½À´Ï´Ù.
³ªµµ Æò¼ÒºÎÅÍ Á¦Àڵ鿡°Ô ±Û¾²±â¿Í ¸»Çϱâ ÈÆ·ÃÀÇ Á߿伺À» °Á¶ÇØ ¿Ô½À´Ï´Ù.
ÀÚ½ÅÀÇ »ý°¢À» °£°áÇÏ°í Á¤È®ÇÏ°Ô Àü´ÞÇÏ´Â ´É·ÂÀÌ¾ß ¸»·Î »çȸÀû ¼º°øÀ» °ÅµÑ ¼ö ÀÖ´Â °¡Àå È¿°úÀûÀÎ ¼ö´ÜÀ̶ó°í ¹Ï±â ¶§¹®ÀÔ´Ï´Ù.
¹öÇ͵µ ³ª¿Í ¶È°°Àº »ý°¢À» ÇÏ´Â °ÍÀ» ¹ß°ßÇÏ°í ¹Ý°¡¿ö¼ ¿©·¯ºÐ¿¡°Ô ¼Ò°³ÇÏ°Ô µÈ °Ì´Ï´Ù.
¡°ÀÌÁ¦ ¸· Çб³¸¦ Á¹¾÷ÇÏ´Â ÀþÀºÀ̵鿡°Ô ÇÑ °¡Áö ÆÁÀ» ÁÖÀÚ¸é ¾î¶² °ÍÀ» ÁÖ°Ú´À³Ä?¡±´Â Áú¹®¿¡ ´ëÇØ ±×·¸°Ô ´ë´äÇß´Ù°í ÇÕ´Ï´Ù.
¹öÇÍÀÇ ¸»À» ±¸Ã¼ÀûÀ¸·Î ÀοëÇØ º¸¸é ´ÙÀ½°ú °°½À´Ï´Ù.
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¡°ÀÚ½ÅÀÇ °¡Ä¡¸¦ ÃÖ¼ÒÇÑ 50% ÀÌ»ó ´Ã¸®´Â ÇÑ °¡Áö ½¬¿î ¹æ¹ýÀÌ ÀÖ½À´Ï´Ù. ±×°ÍÀº ¹Ù·Î ±Û¾²±â¿Í ¸»Çϱâ ÈÆ·ÃÀ» ÅëÇÑ ¼ÒÅë´É·ÂÀÇ Çâ»óÀÔ´Ï´Ù.¡±
(¡°The one easy way to become worth 50 percent more than you are now - at least - is to hone your communication skills - both written and verbal,¡±)
¹öÇÍÀº ¼ÒÅë´É·ÂÀÇ Á߿伺À» ´ÙÀ½°ú °°ÀÌ ±¸Ã¼ÀûÀ¸·Î ¼³¸íÇß½À´Ï´Ù.
¡°¼ÒÅëÇÒ ¼ö ¾ø´Ù¸é ±×°ÍÀº ¾îµÒ ¼Ó¿¡¼ ¿©¼º¿¡°Ô À®Å©ÇÏ´Â °ÍÀ̳ª ¸¶Âù°¡ÁöÀÔ´Ï´Ù. ¾Æ¹« ¼Ò¿ëµµ ¾ø´Ù´Â ¸»ÀÔ´Ï´Ù.
¼¼»óÀÇ ¸ðµç ÁöÀû ´É·ÂÀ» °®Ãè´Ù ÇÏ´õ¶óµµ ±×°ÍÀ» Àü´ÞÇÒ ¼ö ¾øÀ¸¸é ¾Æ¹« ¼Ò¿ëµµ ¾ø½À´Ï´Ù. Àü´ÞÀ̶õ °ÍÀº ¹Ù·Î ¼ÒÅëÀ» ¶æÇÕ´Ï´Ù.¡±
("If you can't communicate, it's like winking at a girl in the dark - nothing happens.
You can have all the brainpower in the world, but you have to be able to transmit
it - and the transmission is communication.¡±)
¾ð·Ðº¸µµ¿¡ µû¸£¸é, ¿µ±¹ÀÇ ¹é¸¸ÀåÀÚ ¸®Ã³µå ºê·£½¼(Richard Branson)µµ ¹öÇÍÀÇ ¸»¿¡ µ¿°¨À» Ç¥½ÃÇß´Ù°í ÇÕ´Ï´Ù.
¡°¿À´Ã³¯ ±â¾÷°¡·Î¼ ¼º°øÇÏ·Á¸é ¼ÒÅëÀ» Àß ÇÒ ¼ö ÀÖ¾î¾ß ÇÑ´Ù. ...
¾Æ¹«¸® ÁÁÀº »óÇ°À» ¸¸µç´Ù ÇÏ´õ¶óµµ »ç¶÷µéÀÌ ±×°Í¿¡ ´ëÇØ ¾ËÁö ¸øÇÑ´Ù¸é ¾Æ¹« ¼Ò¿ëµµ ¾ø´Ù.¡±
"Today, if you want to succeed as an entrepreneur, you also have to be a storyteller, ...
[But] it is not enough to create a great product; you also have to work out how to let people know about it."
¹öÇÍÀº ÀÚ½ÅÀÌ °íµîÇб³¿Í ´ëÇб³ ´Ù´Ò ¶§ °ø½Ä¼®»ó¿¡¼ ¹ßÇ¥ÇÏ´Â °Ô ¹«Ã´ Èûµé¾ú´Ù°í ȸ°íÇÑ ¹Ù ÀÖ½À´Ï´Ù.
±×´Â ¼ÒÅë´É·ÂÀ» Çâ»ó½ÃÅ°±â À§ÇØ Á÷¾÷ÈÆ·ÃÀ» Á¦°øÇÏ´Â µ¥ÀÏ Ä«³×±â(Dale Carnegie)¶ó´Â °÷¿¡¼ ¹ßÇ¥ ÈÆ·ÃÀ» ¹Þ¾Ò´Ù°í ÇÕ´Ï´Ù.
±×·Î¼´Â ±×°÷ÀÇ ¼ö·áÁõÀÌ ´ëÇÐÀ̳ª ´ëÇпø Á¹¾÷À庸´Ù ÈξÀ ´õ °ªÁø °ÍÀ̶ó°í ¸»ÇÕ´Ï´Ù.
¿Ö³ÄÇÏ¸é °Å±â¼ ¹ÞÀº ¹ßÇ¥ ÈÆ·ÃÀÌ ÀÚ½ÅÀÇ ÀλýÀ» ¹Ù²å´Ù°í »ý°¢Çϱ⠶§¹®À̶ó´Â °ÍÀÔ´Ï´Ù.
°á·ÐÀûÀ¸·Î ¸»ÇØ ¹öÇÍÀº ¼º°øÀ» ¿øÇÏ´Â ÀþÀºÀÌ¿¡°Ô ¡®Àڽſ¡°Ô ÅõÀÚÇÒ °Í¡¯À» °Á¶ÇÑ ¼ÀÀε¥, ±× ÅõÀÚ¶õ ¹Ù·Î ±Û¾²±â¿Í ¸»Çϱâ ÈÆ·ÃÀ» ÅëÇÑ ¼ÒÅë´É·ÂÀÇ Çâ»óÀ̾ú½À´Ï´Ù.
³ªµµ Æò¼ÒºÎÅÍ Á¦Àڵ鿡°Ô ±Û¾²±â¿Í ¸»Çϱâ ÈÆ·ÃÀÇ Á߿伺À» °Á¶ÇØ ¿Ô½À´Ï´Ù.
ÀÚ½ÅÀÇ »ý°¢À» °£°áÇÏ°í Á¤È®ÇÏ°Ô Àü´ÞÇÏ´Â ´É·ÂÀÌ¾ß ¸»·Î »çȸÀû ¼º°øÀ» °ÅµÑ ¼ö ÀÖ´Â °¡Àå È¿°úÀûÀÎ ¼ö´ÜÀ̶ó°í ¹Ï±â ¶§¹®ÀÔ´Ï´Ù.
¹öÇ͵µ ³ª¿Í ¶È°°Àº »ý°¢À» ÇÏ´Â °ÍÀ» ¹ß°ßÇÏ°í ¹Ý°¡¿ö¼ ¿©·¯ºÐ¿¡°Ô ¼Ò°³ÇÏ°Ô µÈ °Ì´Ï´Ù.